NARRATIVE DEVELOPMENT (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: explain the value of storytelling for branding purposes ; select the right channels for corporate storytelling; use storytelling techniques for making engaging stories crafted for various stakeholders.

Topics:

1. Branding through storytelling
2. The 4 elements of storytelling I
3. The 4 elements of storytelling II
4. Storytelling in business
5. The company core story
6. Authentic raw material for storytelling I
7. Authentic raw material for storytelling II
8. Storytelling as management tool
9. Storytelling in advertising
10. The media as storytelling partner
11. Transmedia storytelling
12. When storytelling become dialogue
13. Tearing down the walls
14. Company research 1,
15. Company research 2
16. Element of storytelling
17. Storytelling in business
18. The company core story
19. Authentic raw material for storytelling I
20. Authentic raw material for storytelling II
21. Storytelling as management tool
22. The media as storytelling partner
23. Storytelling in advertisement
24. Transmedia storytelling
25. Presentation company storytelling project
26. Submission company storyteling project