PUBLIC RELATIONS MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify public relations roles in the organizations; Develop public relations programs to enhance corporate reputations.

Topics:

1. Reputation management;
2. Ethics and Communication;
3. Media Relations;
4. Social Media;
5. Internal communication;
6. Managing Internal Communication;
7. Government relations;
8. Investor Relations;
9. Community Relations;
10. Corporate Responsibility;
11. Communication and CSR;
12. Public relations consulting;
13. Challenges for today’s PR Practitioner.