People Innovation Excellence

TECHNICAL EXPERIENCE IN VISUAL COMMUNICATION DESIGN INDUSTRY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Evaluate the role of modern advertising; Design the relation between brand, consumer and promotion; Analyze market knowledge into the advertising campaign development; Demonstrate team work and collaboration capability as a creative person; Create in-depth and comprehensive creative concepts; Appraise appropriate and effective communication tools.

Topics:

  1. Introduction to the Creative Team;
  2. Introduction to the Clients;
  3. How Advertising Work;
  4. About Product & Brand;
  5. Introduction to the Consumers;
  6. About Media;
  7. About Production;
  8. Campaign Development.

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