People Innovation Excellence
 

DIGITAL MARKETING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define the digital marketing fundamentals; Explain the development of digital strategy; Design Marketing communications using digital media channels

Topics:

  1. Introducing digital marketing;
  2. Online marketplace analysis: micro-environment;
  3. The Internet macro-environment;
  4. Digital marketing strategy;
  5. The Internet and the marketing mix (product and place);
  6. The Internet and the marketing mix (price and promotion);
  7. Relationship marketing using digital platforms;
  8. Delivering the online customer experience;
  9. Campaign planning for digital media;
  10. Marketing communications using digital media channels;
  11. Evaluation and improvement of digital channel performance;
  12. Business-to-business digital marketing practice;
  13. Business-to-consumer digital marketing practice

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close