People Innovation Excellence
 

CAMPAIGN MANAGEMENT AND SKILLS (4 SCU)

Learning Outcomes:

Upon completion of this course, students are expected to be able to develop an effective campaign which brings together a range of public relations and other communication tools and demonstrate proficiency in strategic planning and management of campaign programs for non-profit organizations and societal movements.

Topics:

This course will discuss different parameters and frameworks utilized in managing communication campaigns for non-profit organizations and societal movements. In addition to that, this course will involve setting up measurable campaign objectives, developing creative message strategies, identifying relevant media purchasing plans, and tracking communication effectiveness

Pre-requisite(s): None


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