BUSINESS VENTURING (4 SCU)

Learning Outcomes:

On successful completion of the course students will be able to:utilise models and theories to screen and develop business ideas, discuss the entrepreneurial process and the main components of a business plan, prepare a business plan, incorporating both automonous and collaborative work processes, present the business plan to potential stakeholders in both oral and written formats conducive to audience and purpose, and demonstrate an awareness of the standards necessary for appropriate professional practice and ethical conduct and their implementation.

Topics:

The topics in this course include : Introduction to Business Venturing in Australia, Creativity in Business Venturing and Sources of Ideas, Innovation and Strategic Competitive Advantage, Preliminary Venture Evaluation, New Venture Strategies, Venture Feasibility Analysis and the Business Plan, The Entrepreneurial Process, Entrepreneurs – The Personal Factor, Financing the New Venture, Commercializing the New Venture, The Business Life Cycle: Or How Will Your Business Grow?, Franchising: A Special Form of Business Venturing, and The Role of I-Commerce in Business Venturing.

Prerequisite(s): None