PUBLIC OPINION (2 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: identify the usage of public opinion in communication; define the specific character of public opinion; explain meaning, foundation, and definition of public opinion; apply the relationship between the data usage and public opinion in communication.

Topics:

1. Introduction Expressing Opinion
2. Public opinion Process
3. Characteristic and Principle of Public Opinion
4. Cencorship and Privacy
5. Agitation and Propaganda in public opinion
6. Public Relationd as Managing Public Opinion
7. The Role of Public Relations in Forming Public Opinion
8. Public Opinion as Political Communication strategi
9. Public Relations Campaign for creating Public Opinion
10. Polling technique and Public opinion
11. Methods – Attitude Measurement
12. Using Data of Public Opinion
13. Measuring Image Via Public Opinion