SOCIAL MEDIA BROADCASTING (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: explain the principles of creating live video for social media in a professional manner; identify the correct principles of good live video streams from case studies; produce professional live videos for social media using the correct principles; demonstrate good English skills in the live videos for social media.

Topics:

1. Introduction;
2. Why love live?;
3. Facebook Live;
4. Twitter Go Live/Periscope;
5. YouTube;
6. Other live-streaming apps and software;
7. Your live-stream strategy;
8. Content is king;
9. Focus on…;
10. How long and when it’s on;
11. The recce;
12. Live-stream privacy, security and safety;
13. Tech tips and kit;
14. Your vital title;
15. Comments and reactions;
16. Shares, follows and notifications;
17. The presenter;
18. The producer;
19. The viewers;
20. At the start of the show;
21. During the show;
22. At the end of the show;
23. Downloads and uploads;
24. Amplify your live-stream;
25. Measuring your metrics.