INTRODUCTION TO ENTREPRENEURSHIP (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explain the concept of Entrepreneurship, how to recognize opportunity and generating ideas to launch entrepreneurial venture; Design the concept of business model, Industry and competitor analysis, business plan, and the proper ethical and legal foundation for entrepreneurial venture; Analyse the entrepreneurial venture’s financial strength and viability, new venture team, funding, marketing issues, Importance of intellectual property, and franchising.
Topics:
Introduction to Entrepreneurship; Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Feasibility Analysis; Developing an Effective Business Model; Developing an Effective Business Model; Industry & Competitors Analysis; Industry & Competitors Analysis; Writing a Business Plan; Writing a Business Plan; Preparing the Proper Ethical and Legal Foundation; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Assessing a New Venture’s Financial Strength and Viability; Building a New-Venture Team; Building a New-Venture Team; Getting Financing or Funding; Getting Financing or Funding; Unique Marketing Issues; Unique Marketing Issues; The Importance of Intellectual Property; The Importance of Intellectual Property; Franchising; Franchising.
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