IDEA GENERATION AND OPPORTUNITY DISCOVERY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:  Explain the importance of idea generation in entrepreneurship; Describe the importance of creativity and innovation; Effectively use various methods available for generating new venture ideas; Assess ideas into business opportunities; Create an effective business plan for a new venture, Present an elevator pitch effectively and a business plan to obtain funding; Present a business plan to obtain funding.

Topics:

Idea Generation and Entrepreneurship; Tutorial; Creativity and innovation; Tutorial; Techniques for generating ideas (1); Tutorial; Techniques for generating ideas (2); Tutorial; Guest Lecturer: Entrepreneur: Born or Made? – Entrepreneur: Born or Made?; Tutorial; Techniques for generating ideas (3); Tutorial; Methods for generating ideas (4); Tutorial; Capitalizing Other Sources of Ideas; Tutorial; Determining Feasibility of ideas generated; Tutorial; Industries, markets, and competitors analysis; Tutorial; Business Plan; Tutorial; Elevator pitch ; Tutorial; Business Plan; Tutorial.