IDEATION (4 SCU)

Learning Outcomes:

On successful completion of the course students will be able to: articulate, investigate and reframe “problems” into “opportunities”, explain the importance of understanding the context for identifying and developing opportunities, develop solutions through the creative process of ideation, apply design thinking principles in practice, and evaluate potential solutions, justifying the methods or processes used to reach them.

Topics:

The topics in this course include opportunity Identification, problem articulation and reframing problems into opportunities, putting the opportunity into context defining boundaries, understanding the role of empathy and insight into opportunity development, understanding barriers to potential opportunities i.e. competitive landscapes, technology forecasting, the role of inspiration and stakeholders in imagining solutions, mind mapping, storyboarding and visualisations to communicate problems and opportunities, rapid ideation techniques, and effective evaluation of solutions.

Pre-requisite: None