INNOVATION AND ENTREPRENEURIAL STRATEGY (4 SCU)

Learning Outcomes:

On successful completion of the course, students will be able to: demonstrate and critically evaluate key theories, concepts, and models underpinning innovation and entrepreneurial strategies; evaluate major emerging trends that impact the innovation and entrepreneurial process; demonstrate an advanced ability to evaluate and implement innovation and entrepreneurial strategies as applied to complex, real-world situations; evaluate a range of leadership skills and ethical practices critical for sustainable, responsible entrepreneurial strategic success; access, analyze, evaluate, and synthesize information appropriate for innovation and entrepreneurial activities; work collaboratively to challenge and develop ideas; and communicate outcomes in written and oral contexts.

Topics:

The course will cover the following content: the nature, theories and practice of enterprise strategies for times of accelerated change; problem identification, framing, and design thinking for improving outcomes; project managing and evaluating the effectiveness of strategies to achieve objectives; strategic choices, directions, and objectives of great enterprises internationally; planning, processes, and the critical role and development of project innovations; the role of luck and chance in sustained strategies; enterprise leadership, managing and applying project innovations; and ethical behavior and social responsibility.

Pre-requisite: None