INTRODUCTION TO PUBLIC RELATIONS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the concept of Public Relations;
2. Explain the function of Public Relations in Management;
3. Classify the Public Relations program for Stakeholder.

Topics:

1. Public Relations Origin: Definitions and History;
2. Public Relations Practice;
3. Professionalism and Ethics;
4. Reaching Diverse Audience;
5. Public Opinion;
6. Public Relations and The Media;
7. Digital and Social Media;
8. Corporate Image and Reputation;
9. Strategic Public Relations Planning and Management;
10. Campaign Planning and Measurement;
11. Community and Society: Corporate Social Responsibility;
12. Government Public Relations;
13. Non-government organisations and the pressure group.