SEM AND SEO MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain about concept and the way of search engine optimization and paid search work as part of branding strategies through digital media;
2. Apply search engine and SEM management to build brand equity as a part in digital branding activity;
3. Evaluate the effectiveness of search engine and paid search to support digital branding activities as promotional tools.

Topics:

1. Setting the Stage;
2. Journey;
3. Marketing Requires Intelligence;
4. Setting Objectives;
5. Content Marketing Strategy;
6. Persona;
7. Keyword Research;
8. Building Content Plan;
9. Pay per Click;
10. Content Optimization;
11. Social Network Development;
12. Promotion and Link Building;
13. Measurement.