DIGITAL ANALYTICAL FOR PUBLIC RELATIONS (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to :
- Identify the basic concepts of digital analytics;
- Apply digital analytics measurements for Public Relations branding strategies;
- Evaluate the data analytics presentation to be used in branding strategies.
Topics :
- Introduction to Search Analytics;
- Establishing ROI to Design Search Analytics;
- Tracking SEO and SEM Traffic;
- Coordinating SEO and SEM Analytics;
- Tracking Words of SEO and SEM;
- Site Search Analytics;
- Social Media Analytics;
- Competitor Research and Tracking;
- Tracking Off-Site Trends;
- Tracking Mobile Search;
- Webmaster Tools for Data Analytics;
- Data Analytics Presentation;
- Data Analytics Audit.
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