DIGITAL MARKETING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the digital marketing fundamentals
2. Explain the development of digital strategy
3. Design Marketing communications using digital media channels

Topics:

1. Introducing digital marketing
2. Digital Marketing Environment
3. Digital models and Customers
4. The Internet and the marketing mix
5. Social media marketing
6. Designing digital experiences
7. Traffic building
8. Digital marketing plan
9. Marketing communications and Relationship marketing using digital medi
10. Evaluation and improvement of digital channel performance
11. Business-to-consumer digital marketing practice
12. Final Presentation
13. Business-to-business digital marketing practice
14. Introducing digital marketing Tools
15. Customer Journey Environment
16. Business Model for Digital Marketing
17. Mix Digital Marketing
18. Social media marketing
19. Structure of Digital Content
20. Search Engine Marketing
21. SOSTAC Plan
22. Reshaping Customer Relationship Management
23. Reshaping Customer Relationship Management at Business Model
24. B2B Practice with ASCOR Framework
25. Reporting and Revision
26. Introducing digital marketing
27. Digital Marketing Environment
28. Digital models and Customers
29. The Internet and the marketing mix
30. Social media marketing
31. Designing digital experiences
32. Traffic building
33. Digital marketing plan
34. Marketing communications and Relationship marketing using digital media channels
35. Evaluation and improvement of digital channel performance
36. Business-to-consumer digital marketing practice
37. Final Presentation