Media Planning and Relations

Learning Outcomes

On successful completion of this course, students will be able to : Construct their own conceptualization of media relation; Debate the determinant factors that influence media content; Design various patterns of media relations program; Recommend several media relations activities in responding negative issues from media content.

Topics

1. Basic concept of media relations
2. Media organization : Structure and function
3. Patterns of media content
4. Individual media workers
5. The journalist-source relationship
6. Advertiser and audience
7. Ideological values in media
8. Media routine
9. News as entertainment
10. Content analysis
11. Forming effective relationship with journalist
12. Building a successful media relation program
13. Case study in media relation