CONSUMER BEHAVIOR IN HOSPITALITY (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: interpret the purchase decision making process towards marketing activities in hospitality; classify various consu...
BINUS University Curriculum Center
People Innovation Excellence
Courses
Consumer Behaviour
Learning Outcomes On successful completion of this Course, students will be able to: Be able to understand, analyses, evaluate and sinthesize current knowledge of theory and practice in consumer beha...
CONSUMER BEHAVIOUR (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: define the foundations of consumer behaviour; discover the internal influences on consumer behaviour; apply consum...
Consumer Behaviour for Fashion
Learning Outcomes Upon successful completion of this course, students are expected to be able to : Explain the principal theories of consumer behavior, consumer decision process and consumer protecti...
CONSUMER INSIGHTS: BEHAVIOURAL FUNDAMENTALS (4 Cre...
Learning Outcomes: On successful completion of this course, student will be able to: Explain the wants and needs of different consumer segments Classify the suitable product value that is sui...
Consumer Protection Law
Learning Objectives Students are expected to know and understand and be able to develop the principles and rules (laws) that protect consumers, the positive law that protects consumer interests and t...
Consumer Protection Law
Learning Objectives : Students are expected to know and understand and be able to develop the principles and rules (laws) that protect consumers, the positive law that protects consumer inter...
CONSUMER PROTECTION LAW (2 credits)
Learning outcomes: On successful completion of this course, students will be able to: Classify the characteristics of consumer protection law; Apply the appropriate legal principles of Law No. 8 Year...
Consumer Psychology
Learning Outcomes By the end of this course, students will be able to : Explain behaviour as a reference target to produce a design of a user-centered; consumer psychology as an important part of a d...
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