BINUS University Curriculum Center
People Innovation Excellence
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Experimental Design; LO2 - analyze Data Analysis and Presentation; LO3 - Report Ability to create good tech...
Learning Outcomes Integrated marketing communication is a course designed to improve student's marketing communications plans. This Course helps students to understand the various marketing communica...
Learning Outcomes Upon successful completion of the course, students are expected to be able to analyze the market and industry using latest Integrated Marketing Communication conceptual frameworks; ...
Learning Outcomes: On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC promotional tools; Appraise the IMC pr...
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Explain the emerging trend and consumer buying in the IMC planning process; LO2 - Discuss the IMC Tools and...
Learning Outcomes: On successful completion of this course, students will be able to: identify buyer behaviors; identify the IMC Planning process; group IMC and media promotional tools; discuss measu...
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - explain the activities involved in developing IMC planning program process.; LO2 - apply the IMC Tools and ...
Learning Outcomes: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify the strategy to make a proper promotional strategy using the promot...
Learning Outcomes: On successful completion of this course, student will be able to: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify t...
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