Integrated Marketing Communication (4 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - explain the activities involved in developing IMC planning program process.; LO2 - apply the IMC Tools and ...
BINUS University Curriculum Center
People Innovation Excellence
Courses
INTEGRATED MARKETING COMMUNICATION & PROJECT (4 c...
Learning Outcomes: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify the strategy to make a proper promotional strategy using the promot...
INTEGRATED MARKETING COMMUNICATION & PROJECT (4 C...
Learning Outcomes: On successful completion of this course, student will be able to: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify t...
INTEGRATED MARKETING COMMUNICATION & PROJECT (2 Cr...
Learning Outcomes: On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC programs; Measure the IMC programs. ...
Integrated Marketing Communications
Learning Outcomes On successful completion of this Course, students will be able to: Manage the usage of Integrated Marketing Communication, Use the concept of Integrated Marketing Communication, Ana...
INTEGRATED MARKETING COMMUNICATIONS (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Analyze the concepts and processes of Integrated Marketing Communication. Classify the various types of I...
INTEGRATED MARKETING COMMUNICATIONS AND CONSUMER B...
Learning Outcomes: On successful completion of this course, student will be able to: Define the Concept of IMC and Consumer Behaviour; Describe IMC and consumer behaviour analysis the successful MPR ...
Integrated Marketing Decision Making
Learning Outcomes Upon successful completion of this course, students are expected to be able to use the functions of integrated marketing decision making involved when creating growth-focused decisi...
INTEGRATED PRE-CONSTRUCTION LABORATORY (1 Credit)
Learning Outcomes: On successful completion of this course, student will be able to: LO1 - Experimental Design; LO2 - analyze Data Analysis and Presentation; LO3 - Breakdown Ability to create good te...
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