INTEGRATED MARKETING COMMUNICATION (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC promotional tools; Appraise the IMC pr...
BINUS University Curriculum Center
People Innovation Excellence
Courses
INTEGRATED MARKETING COMMUNICATION (2/2 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: identify buyer behaviors; identify the IMC Planning process; group IMC and media promotional tools; discuss measu...
Integrated Marketing Communication (4 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - explain the activities involved in developing IMC planning program process.; LO2 - apply the IMC Tools and ...
INTEGRATED MARKETING COMMUNICATION & PROJECT (4 c...
Learning Outcomes: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify the strategy to make a proper promotional strategy using the promot...
INTEGRATED MARKETING COMMUNICATION & PROJECT (4 C...
Learning Outcomes: On successful completion of this course, student will be able to: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify t...
INTEGRATED MARKETING COMMUNICATION & PROJECT (2 Cr...
Learning Outcomes: On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC programs; Measure the IMC programs. ...
Integrated Marketing Communications
Learning Outcomes On successful completion of this Course, students will be able to: Manage the usage of Integrated Marketing Communication, Use the concept of Integrated Marketing Communication, Ana...
INTEGRATED MARKETING COMMUNICATIONS (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Analyze the concepts and processes of Integrated Marketing Communication. Classify the various types of I...
INTEGRATED MARKETING COMMUNICATIONS AND CONSUMER B...
Learning Outcomes: On successful completion of this course, student will be able to: Define the Concept of IMC and Consumer Behaviour; Describe IMC and consumer behaviour analysis the successful MPR ...
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