People Innovation Excellence

Courses

MEDIA INTERVIEW TECHNIQUE (4 SCU)

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Explain the importance of media interview in modern journalism; Apply different media interview tech...

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Media Law

Learning Objectives This course aims to give knowledge to students about the meaning of law of media and entertainment / multimedia. It is considered as a necessity for students, especially for those...

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Media Planning

Learning Outcomes At the end of this course, the students will be able to : Describe the deference of media; Find appropriate media concepts and strategy; Manage effective advertising plans. Topics ...

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Media Planning and Relations

Learning Outcomes On successful completion of this course, students will be able to : Construct their own conceptualization of media relation; Debate the determinant factors that influence media cont...

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Media Planning and Relations

Learning Outcomes Upon successful completion of this course, students are expected to be able to: Explain basic concept of media relation; Explain elements of media planning; Demonstrate good communi...

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MEDIA PLANNING AND RELATIONS (2 SCU)

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Explain basic concept of media relation; Explain elements of media planning; Demonstrate good commun...

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MEDIA PROMOTION & MARKETING (2 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: LO1 - Identify Identify the trend of marketing and promotion in the conventional and digital media; LO2 - explain ...

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