MARKETING RESEARCH (4/2 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: Describe the fundamental principles of marketing research; Demonstrate the marketing research activities; Analyze...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING RESEARCH EXPERIENCE (8 Credits)
Learning Outcomes: On successful completion of this course, students have engaged in “real-world” marketing research under the guidance and support of a mentor in their research field, and the in...
MARKETING RESEARCH IMPLEMENTATION (8 Credits)
Learning Outcomes: On successful completion of this course, students have engaged in “real-world” marketing research under the guidance and support of a mentor in their research field, and the in...
MARKETING RESEARCH IN INDUSTRIAL PRACTICES (2 Cred...
Learning Outcomes: On successful completion of this course, student will be able to: Describe the fundamental principles of marketing research; Demonstrate the marketing research activities Topics: ...
MARKETING RESEARCH IN PROFESSIONAL PRACTICES (2 Cr...
Learning Outcomes: On successful completion of this course, student will be able to: Analyze the marketing research result in order to help in marketing decision making; Apply the marketing research ...
Marketing Research Methods
Learning Outcomes Upon successful completion of this course, students are expected to be able to : evaluate and display critical analysis of a specific issue; demonstrate a responsible working method...
MARKETING RESEARCH METHODS (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to : evaluate and display critical analysis of a specific issue; demonstrate a responsible working metho...
Marketing Research Project
Learning Outcomes Upon successful completion of this course, students are expected to be able to : engage with a research material, techniques and analytical tools ; demonstrate intellect, independen...
MARKETING RESEARCH PROJECT (3 SCU)
Learning Outcomes : Upon successful completion of this course, students are expected to be able to : engage with a research material, techniques and analytical tools ; demonstrate intellect, independ...
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