MARKETING MANAGEMENT (6 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Apply different management phases and concept in managing an organization; Explain different challen...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING MANAGEMENT I (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of consumer market place and ability to analyze marketing environment. Students are...
MARKETING MANAGEMENT II (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of business market place and value delivery in marketing. The students will also ac...
MARKETING MANAGEMENT IN DIGITAL ERA (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: analyze market opportunities by applying marketing concepts; evaluate an organization’s performanc...
MARKETING MANAGEMENT IN DIGITAL ERA (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to apply marketing concepts in analyzing the market opportunities, evaluate an organization’s performa...
MARKETING MANAGEMENT IN HOSPITALITY (4 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: discover marketing opportunities and strategies development for the hospitality industry; classify marketing mix ...
MARKETING MANAGEMENT IN HOSPITALITY (4 CREDITS)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - discover the importance of marketing to the hospitality industry and outline the steps in the marketing pro...
MARKETING MANAGEMENT IN THE DIGITAL WORLD (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: analyze fundamental marketing principles and tools used in marketing strategy making; analyze global and local ...
Marketing of Innovation
Learning Outcomes Upon successful completion of this course, students are expected to identify and respond to emerging local and global business opportunities; to design, analyze and apply creative a...
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