STRATEGIC BRAND MANAGEMENT (4 SCU)
Learning Outcomes: On successful completion of this course, students will be able to: Identify Components to Build Brand Equity; explain Branding Challenges and Opportunities; illustrate Solutions to...
BINUS University Curriculum Center
People Innovation Excellence
Courses
Strategic Business Management
Learning Outcomes Upon successful completion of the course students are expected to be able to demonstrate the ability to apply strategic business management in business decision-making process; appl...
STRATEGIC COMMUNICATION AND LEADERSHIP (2 SCU)
Learning Outcomes: By the end of this course, students will be able to define leadership communication, to explain the difference between communication and connection, to define empathy and why it’...
STRATEGIC COMMUNICATION FOR BRANDING (2/2 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Identify components and communication strategies to build brand equity; LO2 - Explain brand communication c...
STRATEGIC CONSUMER INSIGHT AND POSITIONING (4 SCU)
Learning Outcomes: Upon successful completion of this course students are expected to be able to apply appropriate marketing research methods to understand consumer behavior and market dynamics; id...
STRATEGIC CORPORATE COMMUNICATION (4 CREDITS)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Explain concepts and principles of corporate communication; LO2 - Classify corporate communication strategy...
STRATEGIC CORPORATE COMMUNICATION (4 Credits)
STRATEGIC CORPORATE COMMUNICATION AND MEDIA CAMPAI...
Learning Outcomes: On successful completion of this course, student will be able to: Construct the business plan and evaluate the business model; Choose the right strategy for corporate communicatio...
STRATEGIC DIGITAL BUSINESS ANALYSIS (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: describe the basic concept of strategic digital business analysis, business models and digital business challenge...
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