Visual Communication Design IV

Learning Outcomes

On successful completion of this course, student will be able to: Design the system integration of corporate identity; Apply the identity system to every subject; Rearrange the preparation stages of building the organization’s image, categories, symbols and impressions caused; Identify the image and identity

Topics

1. History of Corporate Identity
2. Image, identity, and the response generated target market/audience
3. Indication of the importance of an identity program and the kinds of categories of symbols
4. The basics in the selection of names
5. The terms of corporate identity
6. Analysis
7. Design exploration
8. Completion Design
9. Implementation