In facing rapid growth in service business in the global market especially in the fields of e-commerce/e-business and logistics/supply chain, it is necessary to provide graduates to fill the growing demand for professionals in the service business which is equipped with higher cognitive skills and social and emotional skills. In connection with that, Business Management Program provides their students a suitable curriculum to deal with these challenges. The Program has had international business school accreditation (AACSB) and national BAN-PT ‘UNGGUL’ accreditation. The Program equips the students with knowledge and expertise in management concepts, creative thinking and entrepreneurial skills, global mindset, ethics and digital service and supply chain management. The uniqueness of this program is strengthening the students with “digital service and supply chain management”. The service orientation and supply chain will be crucial future competencies for any company, namely the competencies in developing integrated solutions for customer problems (service orientation), including managing the internal and external parties (supply chain) and use of the latest technology in the process (digital). Therefore, the competencies will be a key competitive advantage for any company. The students will also get the updated knowledge and experience from industries and soft-skills trainings/workshops that enable them to survive and expand their capacity. The learning process is carried out through a variety of teaching-learning strategies encompasses business case study, business simulations, laboratory, collaborative learning, international guest lecturer, industry visit, role playing, free-elective course and enrichment program or KAMPUS MERDEKA.
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