People Innovation Excellence

Business Management


In facing rapid growth in the service business in the global market, especially in the fields of e-commerce, marketplace, and supply chain, it is necessary to provide graduates to fill the growing demand for professionals in the service business which is equipped with higher cognitive skills and social and emotional skills. In connection with that, Business Management Program provides its students with a suitable curriculum to deal with these challenges. The Program has had international business school accreditation (AACSB) and national BAN-PT ‘UNGGUL’ accreditation. The Program equips the students with knowledge and expertise in management concepts, creative thinking and entrepreneurial skills, global mindset, ethics and digital service and supply chain management. The uniqueness of this program is strengthening the students with “service business and supply chain”. The service and supply chain will be crucial future competencies for any company, namely the competencies in developing integrated solutions for customer problems (service orientation), including managing the internal and external parties (supply chain) and use of the latest technology in the process (digital). Therefore, these competencies will be a key competitive advantage for any company. The students will also get updated knowledge and experience from industries and soft-skills training/workshops that enable them to survive and expand their capacity. The teaching-learning process is carried out through a variety of teaching-learning strategies encompassing business case studies, business simulations, laboratory, collaborative learning, international guest lecturer, industry visit, role-playing, free-elective course and enrichment program or KAMPUS MERDEKA.


Catalog 2016/ B2020 (PDF), Catalog 2017/ B2021 (PDF), Catalog 2018/ B2022 (PDF), Catalog 2019/ B2023 (PDF), Catalog 2020/ B2024 (PDF), Catalog 2021/ B2025 (PDF), Catalog 2022/ B2026 (PDF), Catalog 2023/ B2027 (PDF)

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