The study program of Master in Communication Science BINUS UNIVERSITY was established in September 2017, to develop the scientific field of Communication and expertise to work as indicated in the curriculum of the study program Master in Communication with a focus on Strategic Marketing Communication and Strategic Digital Media with excellence, uniqueness and characteristics to the Integrated Communication-based curriculum that is supported by ICT and infrastructure at BINUS UNIVERSITY. This specialization is focused on the ability to carry out marketing and media communication activities both conventionally and digitally, as well as the ability to analyze and predict existing problems to determine the company’s digital media and marketing communications strategy. The Master of Communication curriculum is structured because of the needs of society and corporations, especially in dealing with the development of digital communication technology which refers to the industrial revolution 4.0. The Master of Communication curriculum is structured not only to meet the needs of society to be prepared in the face of global trends based on advanced technology, but the Master of Communication seeks to prepare graduates with adaptive abilities to every social and technological change by presenting guest lecturers with practitioners in the field of communication from within the country and abroad. To improve adaptive abilities, the Master of Communication Studies Program divides courses into two streams, namely Strategic Marketing Communications and Strategic Media Convergence. The development of this streaming is based on the results of the Focus Group Discussion with industry, alumni, associations, academics, lecturers and students. The curriculum compiled by the Master of Communication Studies Program enables its graduates to develop themselves in the field of marketing communications and digital media. The curriculum compiled by the Master of Communication Studies Program enables its graduates to develop themselves in the field of marketing communications and digital media, enter certain industries or focus on academic pathways. Therefore, the Master of Communication Studies Program in its curriculum provides courses that are relevant to current conditions.
- To deal with the current business dynamics of marketing communication and digital media, graduates are prepared through learning in the following courses: Branding in Strategic Communication, Management of Business Communication, Media Relations Strategy, and Digital Media Literacy.
- To be able to anticipate the industrial revolution 4.0, E-commerce Strategy-based courses are prepared, so graduates are prepared through learning in the following courses: Cyber and Digital Marketing Communication Strategy, Digital Customer Behavior & Network Analysis, and Multiplatform Social Communication.
- To be able to design and implement strategies in integrated global relations while at the same time being able to face international business challenges that favour stakeholders, graduates are prepared through learning in the subjects: Public Relations and Global Marketing Communication.
- The ability to use media convergence means that graduates are equipped with learning materials in the following subjects: Digital Journalism Strategy, Management of Media Convergence, and Digital Media Literacy.
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