Marketing is about the whole business seen from the customer’s point of view (Drucker, 1954).
The MM in Creative Marketing is a Master of Management (MM) program designed for fresh graduates (Strata-1 or equivalent) and those with little professional working experience. This program is designed for those who have passion in the marketing field and decide to pursue a career in marketing-related areas. With the increasing usage of technology, the role of marketing in some companies seems to have diminished and focus more on tactical functions of defending the existing business rather to grow the business by creating markets. Understanding fundamental needs and drivers, targeting customers, and developing the entire go-to-market and usage ecosystem are the essential aspects of marketing — and the center of the success of breakthrough innovations. In Creative Marketing, students will not only learn about promotion and sales related courses, but will also learn how to sense the market, craft new proposition, acquire customers, managing customer relationship, ensure the delivery of proposition and evaluate the return on investments. The program provides knowledge and skills in innovation, creative problem-solving, and cultivating entrepreneurial spirit by leveraging the development of ICT. This equips the students should they decide to launch their own businesses or become entrepreneurs in established firms.
BINUS BUSINESS SCHOOL faculty brings real-world professional and consulting experience in the area of creative industries, consumer goods, multimedia, and information communication technology to the classroom. Market Update brings by the industry’s expert will equip the students with the ability to identify pattern. Mixed teaching methodologies will include, but not limited to, lectures, case studies, discussions, class presentations, client real case, simulation, summaries, and field projects.
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