People Innovation Excellence

MM Young Professional Creative Marketing

Course Structure for Batch 2020

MM Creative Marketing consists of following courses:

Sem Code Course Name SCU Total
1 FINC8008 Financial Fundamentals for Marketing 3 15
MKTG8010 Strategic Marketing Planning 3
RSCH8069 Research Methodology for Marketing 3
MKTG8074 Consumer Behavior 3
ENTR8034 Design Thinking and Entrepreneurship 3
2 MKTG8009 Contemporary Issues in Marketing 1 14
COMM8159 Creative Marketing Communication 3
MKTG8077 Digital Marketing & Multimedia 3
MKTG8075 New Product Development & Channel Management 3
MKTG8014 Business Negotiation & Selling Skills 2
MKTG8015 Branding & Value Creation 2
3 MGMT8089 Strategic Management in Business 3 13
BUSS8010 Ethical Issues in Business 2
MGMT8088 Thesis 6
MGMT8042 Leadership & Organizational Behavior 2
TOTAL CREDIT 42 SCU

 


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