MM Young Professional Creative Marketing
Course Structure for Batch 2020
MM Creative Marketing consists of following courses:
| Sem | Code | Course Name | SCU | Total |
| 1 | FINC8008 | Financial Fundamentals for Marketing | 3 | 15 |
| MKTG8010 | Strategic Marketing Planning | 3 | ||
| RSCH8069 | Research Methodology for Marketing | 3 | ||
| MKTG8074 | Consumer Behavior | 3 | ||
| ENTR8034 | Design Thinking and Entrepreneurship | 3 | ||
| 2 | MKTG8009 | Contemporary Issues in Marketing | 1 | 14 |
| COMM8159 | Creative Marketing Communication | 3 | ||
| MKTG8077 | Digital Marketing & Multimedia | 3 | ||
| MKTG8075 | New Product Development & Channel Management | 3 | ||
| MKTG8014 | Business Negotiation & Selling Skills | 2 | ||
| MKTG8015 | Branding & Value Creation | 2 | ||
| 3 | MGMT8089 | Strategic Management in Business | 3 | 13 |
| BUSS8010 | Ethical Issues in Business | 2 | ||
| MGMT8088 | Thesis | 6 | ||
| MGMT8042 | Leadership & Organizational Behavior | 2 | ||
| TOTAL CREDIT 42 SCU | ||||
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