People Innovation Excellence

MM Young Professional Creative Marketing

Prospective Career of the Graduate




Study Completion Requirements

To complete MM degree (in Creative Marketing) at BINUS BUSINESS SCHOOL Master Program, students must complete a minimum of 42 SCUs, all of which are mandatory courses.


Teaching, Learning, and Assessment Strategy

The teaching, learning and assessment methods used in the program, such as case studies, group discussion, individual and group projects, assignments and presentations, are designed to enhance the students’ capability in applying comprehensive marketing approaches in the decision-making process and to sharpen their critical and creative problem-solving skills. The problem-based learning will train students to be a hands-on marketer by solving the real clients’ problems in marketing labs in the class and to develop necessary marketing research skills to get consumer insights. The utilization of ICT to support learning and decision-making is encouraged.

Innovation will be developed through course assessments that put emphasis on content comprehension and innovation. Innovation thinking, commonly referred to as ‘design thinking’ on the other hand will equip students with the necessary skills to innovate. Students are required to translate selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment process of several courses throughout the program.

Moreover, additional events such as Market Update in the beginning of period, CMO Chat as well as guest lecturers would also give students a new perspective on how to relate theoretical marketing foundations with current practices and to give them exposure to social and professional networks. At the end of program, students are required to write a thesis that asseses students’ comprehensive understanding of marketing concepts learnt in the program.


Employability and Career Support

A wide range of career opportunities in marketing area such as market analyst, market researcher, digital marketer, brand manager, product development manager, advertising manager as well as entrepreneur are available in the market for students after completing eighteen months of study program. The integrated curriculum is designed, developed and prepared to support students in building on their technical and non-technical marketing skills as well as engaging with the related industry.

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