People Innovation Excellence
 

MM Young Professional Creative Marketing

Prospective Career of the Graduate

Award/Degree

  • MM degree from BINUS BUSINESS SCHOOL

 

Study Completion Requirements

To complete MM degree (in Creative Marketing) at BINUS BUSINESS SCHOOL Master Program, students must complete a minimum of 42 SCUs, all of which are mandatory courses.

 

Teaching, Learning, and Assessment Strategy

The teaching, learning and assessment methods used in the program, such as case studies, group discussion, individual/group project assignment and presentation, and consulting project with a real-life client, are designed to enhance the students’ capability in applying comprehensive marketing approaches in decision making process and to sharpen their critical and creative problem-solving skills. The problem-based learning will train students to be a hands-on marketer by solving the real clients’ problems in marketing lab in the class and to develop necessary marketing research skills to get consumer insights in the marketing lab facilities. The utilization of ICT to support learning and decision making will also be encouraged.

The innovation habit will be developed through course assessments that put weight on content comprehension and innovation. The innovation thinking approach, or commonly referred to as Design Thinking, will equip students with necessary skills to innovate.  Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment process of several courses throughout the program.

Additional events such as Market Update in the beginning of period, CMO Chat as well as guest lecturers will also give students a new perspective on how to relate theoretical marketing foundations with current practices and give them exposure to social and professional networks. At the end of program, students are required to write thesis that will assess the students’ comprehensive understanding of marketing concepts learnt in the program.

 

Employability and Career Support

A wide range of career opportunities in marketing area such as market analyst, market researchers, digital marketers, brand manager, product development manager, data scientist, advertising manager as well as entrepreneur would be available in the market for students after completing the eighteen months of study program. The integrated curriculum is designed, developed and prepared to support students in building on their technical and non-technical marketing skills as well as engaging with the related industry.


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