People Innovation Excellence

MM Young Professional Creative Marketing

Course Structure

MM Creative Marketing consists of following courses:

SEMESTER 1

                Period 1

Course Name SCU
FINC8008 –  Financial Fundamentals for Marketing 3
MKTG8010 – Strategic Marketing Planning 3

               Period 2

Course Name SCU
RSCH8069 –  Research Methodology for Marketing 3
MKTG8074 – Consumer Behavior 3
ENTR8034 – Design Thinking and Entrepreneurship 3

 

SEMESTER 2

                Period 1

Course Name SCU
 MKTG8009 – Contemporary Issues in Marketing 1
COMM8159 – Creative Marketing Communication 3
MKTG8077 – Digital Marketing & Multimedia 3

                 Period 2

Course Name SCU
MGMT8089 – Strategic Management in Business 3
MKTG8075  – New Product Development & Channel Management 3
MKTG8076 – Branding & Value Creation 3

 

SEMESTER 3

                 Period 1

Course Name SCU
BUSS8022 – Ethics and Social Awareness 3

                  Period 2

Course Name SCU
MGMT8042 – Leadership & Organizational Behavior 2
MGMT8088 – Thesis 6

 

 


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