People Innovation Excellence

Courses

EVENT MANAGEMENT FOR BRAND (2/2 SCU)

Learning Outcomes: On successful completion of this course, students will be able to: describe event management concept; illustrate the successful event management; construct a Public Relations Event...

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EVENT MANAGEMENT INTRODUCTION (4 Credits)

Learning Outcomes: On successful completion of this course, students will be able to:Defend all aspects of the tourism industry; Analyze the principles of tourism sustainability related to environmen...

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Event Marketing

Learning Outcomes Upon successful completion of this course, students are expected to be able to explain the use of strategic marketing plans and their application for managing events, identify marke...

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EVENT MARKETING MANAGEMENT (2 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: LO1 - analyze Event Marketing Strategies Upon completion of the Event Marketing Management; LO2 - Construct Integr...

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EVENT SPONSORSHIP AND FUNDING (2 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: LO1 - define the fundamental of sponsorship; LO2 - discuss the sponsorship essentials; LO3 - Explore advanced and ...

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EXCEL FOR BUSINESS (2 Credits)

Learning Outcomes: On successful completion of this course, students will be able to: apply Formulas and functions to calculate and analyze data; Create Charts and insert sparklines to represent data...

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EXECUTING BUSINESS STRATEGY (3 SCU)

Learning Outcomes: Upon successful completion of this course, students are expected to: evaluate the strategy and strategic management process; explain and apply a range of analytical tools and the i...

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EXHIBITION DESIGN (4 Credits)

Learning Outcomes: On successful completion of this course, students will be able to: Explain types and characteristics of Exhibitions Classify the right usage of elements design for exhibiti...

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EXPERIENCE IN INDUSTRY (8 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: Construct scientific writing related to professional attachment program; Apply business and service management com...

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