Courses

ADVERTISING (2 Credits)

September 30, 2014

Learning Outcomes: On successful completion of this course, student will be able to: Explain the basic principles of advertising; Identify the right design principle for advertisement; Design a story...

Read More >

ADVERTISING (3 SCU)

October 31, 2014

Learning Outcomes: Upon successful completion of this course, students are expected to be able to demonstrate an understanding of the common elements and vocabulary of creative advertising and of the...

Read More >

Advertising 1

April 04, 2012

Learning Outcomes On successful completion of this course, student will be able to: Define the role of modern advertising; Summarize the relation between product, brand, consumer and promotion; Analy...

Read More >

ADVERTISING AND BRANDING FOR MARKETING PUBLIC RELA...

September 11, 2014

Learning Outcomes: On successful completion of this course, student will be able to: Define The Concept of Advertising and Branding For MPR Contex; Construct Advertising and Branding Campaign; Create...

Read More >

Advertising and Promotion

April 27, 2012

Learning Outcomes On successful completion of this course, students will be able to: Define IMC and recall consumer behaviour theory; Explain essentials of the advertising and promotion; Apply media ...

Read More >

Advertising Ethics

April 16, 2012

Learning Outcomes By the end of this course, the student should be able to : Describe the perception of ethical values; Apply the ethical values in the management of the advertising profession. Topi...

Read More >

Advertising II

April 13, 2012

Learning Outcomes After completing this course, the students will be able to: Explain about creative process; Apply creative thinking to produce a creative strategy in advertising; Design an effectiv...

Read More >

Advertising Management

June 05, 2012

Learning Outcomes Upon successful completion of this course, students are expected to be able to: Create brand image; create brand planning through market research; analyze market and media planning;...

Read More >

ADVERTISING MEDIA (2 Credits)

October 09, 2014

Learning Outcomes: On successful completion of this course, student will be able to: define different types of advertising; describe media planning process; select with different media characteristic...

Read More >