Advertising 1
Learning Outcomes On successful completion of this course, student will be able to: Define the role of modern advertising; Summarize the relation between product, brand, consumer and promotion; Analy...
BINUS University Curriculum Center
People Innovation Excellence
Courses
ADVERTISING AND BRANDING FOR MARKETING PUBLIC RELA...
Learning Outcomes: On successful completion of this course, student will be able to: Define The Concept of Advertising and Branding For MPR Contex; Construct Advertising and Branding Campaign; Create...
Advertising and Promotion
Learning Outcomes On successful completion of this course, students will be able to: Define IMC and recall consumer behaviour theory; Explain essentials of the advertising and promotion; Apply media ...
Advertising Ethics
Learning Outcomes By the end of this course, the student should be able to : Describe the perception of ethical values; Apply the ethical values in the management of the advertising profession. Topi...
Advertising II
Learning Outcomes After completing this course, the students will be able to: Explain about creative process; Apply creative thinking to produce a creative strategy in advertising; Design an effectiv...
Advertising Management
Learning Outcomes Upon successful completion of this course, students are expected to be able to: Create brand image; create brand planning through market research; analyze market and media planning;...
ADVERTISING MEDIA (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: define different types of advertising; describe media planning process; select with different media characteristic...
ADVERTISING MEDIA (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Define different types of advertising; Describe media planning process; Select with different media ch...
ADVERTISING MEDIA (2 Credits)
SOCIAL MEDIA
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