GLOBAL BRAND MANAGEMENT (2 Credits)
Learning Outcomes: Describe the sociocultural meaning of brands; Apply brand equity and brand building concepts; Construct global brand strategies. Topics: Understanding The Social Psychology ...
BINUS University Curriculum Center
People Innovation Excellence
Courses
GLOBAL BRAND MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to:Analyze Identifying and Establishing Brand Positioning and Values; Design Planning and Implementing Brand Marketin...
GLOBAL BRANDING STRATEGY (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify the branding concept and issues in some product and services. Apply the effective strategic brand...
GLOBAL BUSINESS ENVIRONMENT (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: describe the different challenges business face when firms operate in an international environment; ...
GLOBAL CINEMA (4 SCU)
Learning Outcomes: On successful completion of this course, student will be able to: LO-1 : analyze Analyze non-Hollywood cinematic traditions from a variety of historical and social-political circum...
Global Consumer Behavior
Learning Outcomes Upon successful completion of this course, students are expected to be able to: Identify and explain the features of customer and its impact to marketing, explain the social-cultura...
GLOBAL CONSUMER BEHAVIOR (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify foundations of consumer behaviour concepts to devote consumer well-being and ethical issues; classify con...
GLOBAL CONSUMER BEHAVIOR (2 Credits)
Learning Outcomes: Topics:
GLOBAL DESIGN CONCEPTS (2 SCU)
Learning outcomes: Upon successful completion of this course, each student will have the ability to: demonstrate a critical awareness of cultural and contemporary global design issues through the inv...
SOCIAL MEDIA
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