BINUS University Curriculum Center
People Innovation Excellence
Learning Outcomes: On successful completion of this course, student will be able to: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify t...
Learning Outcomes: On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC programs; Measure the IMC programs. ...
Learning Outcomes On successful completion of this Course, students will be able to: Manage the usage of Integrated Marketing Communication, Use the concept of Integrated Marketing Communication, Ana...
Learning Outcomes: On successful completion of this course, student will be able to: Define the Concept of IMC and Consumer Behaviour; Describe IMC and consumer behaviour analysis the succes...
Learning Outcomes: On successful completion of this course, student will be able to: Define the Concept of IMC and Consumer Behaviour; Describe IMC and consumer behaviour analysis the successful MPR ...
Learning Outcomes Upon successful completion of this course, students are expected to be able to use the functions of integrated marketing decision making involved when creating growth-focused decisi...
Learning Outcomes: On successful completion of this course, student will be able to: LO1 - Design Experimental Design; LO2 - Analyze Data Analysis and Presentation; LO3 - Explain Ability to create go...
Learning Outcomes: On successful completion of this course, students will be able to: Analyse the objectives and nature of the Integrated Reporting; Analyse the concept of value creation, how value ...
Learning Outcomes: On successful completion of this course, student will be able to: Explain basic understanding of intellectual properties; Discuss some study cases of ip protection and inf...
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