MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven str...
Learning Outcomes: On successful completion of this Course, students will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven str...
Learning Outcomes: On successful completion of this course, students will be able to: define the theoretical concept of marketing; describe the marketing environment; describe the customer-driven str...
Learning Outcomes: Upon successful completion of this course, students are expected to: acquire a good understanding of consumer marketplace and ability to analyze the marketing environment and the m...
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Apply different management phases and concept in managing an organization; Explain different challen...
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of consumer market place and ability to analyze marketing environment. Students are...
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of business market place and value delivery in marketing. The students will also ac...
Learning Outcomes: Upon successful completion of this course, students are expected to be able to apply marketing concepts in analyzing the market opportunities, evaluate an organization’s performa...
Learning Outcomes: On successful completion of this Course, students will be able to: discover marketing opportunities and strategies development for the hospitality industry; classify marketing mix ...
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - discover the importance of marketing to the hospitality industry and outline the steps in the marketing pro...
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