Courses

MARKETING STRATEGY (4 Credits)

October 08, 2014

Learning Outcomes: On successful completion of this course, students will be able to:Explain market driven strategy and development; Identify the right marketing strategy for the right segmentation a...

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MARKETING STRATEGY AND PERFORMANCE MEASUREMENT (4 ...

September 26, 2018

Learning Outcomes: Upon completion of this module students will be able to identify marketing metrics that will enable managers to apply the right metrics at the right time. Moreover, the students ar...

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Mass Communication Research Methods

April 17, 2012

Learning Outcomes On successful completion of this course, student will be able to: Compare the fundamentals of scientific and Identify the various approaches in social research and media studies; De...

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Mass Communication Research Methods

June 05, 2012

Learning Outcomes Upon successful completion of this course, students are expected to be able to: Describe and interpret basic mass communication theories and research concepts; describe and demonstr...

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MASS COMMUNICATION RESEARCH METHODS (2 SCU)

June 30, 2016

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: describe and interpret basic mass communication theories and research concepts; describe and demonst...

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MASS COMMUNICATION RESEARCH METHODS (4 SCU)

November 03, 2014

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Describe and interpret basic mass communication theories and research concepts; describe and demonst...

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Mass Communication Sociology

June 05, 2012

Learning Outcomes Upon successful completion of this course, students are expected to be able to:  Explain how technology has changed mass media; analyze how external forces in society shape media c...

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Mass Communication Sociology

April 17, 2012

Learning Outcomes On successful completion of this course, student will be able to: Describe human sociological communication and the problems surrounding human being interaction; Explain the substan...

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MASS COMMUNICATION SOCIOLOGY (2 SCU)

November 03, 2014

Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Explain how technology has changed mass media; analyze how external forces in society shape media co...

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