BINUS University Curriculum Center
People Innovation Excellence
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - discover the importance of marketing to the hospitality industry and outline the steps in the marketing pro...
Learning Outcomes: Upon successful completion of this course, students are expected to: analyze fundamental marketing principles and tools used in marketing strategy making; analyze global and local ...
Learning Outcomes Upon successful completion of this course, students are expected to identify and respond to emerging local and global business opportunities; to design, analyze and apply creative a...
Learning Outcomes: Upon completion of this subject, the students are expected to be able to apply their knowledge of marketing by utilizing different planning and implementation tools to improve orga...
Learning Outcomes: By The End of this course, students will be able to : Manage the usage of planning in MPR campaign in industry; Usage the role of PR in MPR Campaign in industry: Analyze the strate...
Learning Outcomes: On successful completion of this course, student will be able to: Describe the ethics, rights and responsibilities; Analyze the application of ethics in Marketing Public Relations ...
Learning Outcomes: On successful completion of this course, student will be able to: Analyze cases in Communication; Perform oral and Written Communication; Identify the Implementation of Communicati...
Learning Outcomes: By the end of this course, students will be able to: improve the writing skills of the ideal release to be published, analyze and evaluate the mistaken in public relations writings...
Learning Outcomes: On successful completion of this Course, students will be able to: Explain various MPR Writing uses and forms; Construct basic MPR releases; Analyze writing needs in MPR context; C...
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