MARKETING MANAGEMENT IN DIGITAL ERA (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to apply marketing concepts in analyzing the market opportunities, evaluate an organization’s performa...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING MANAGEMENT IN HOSPITALITY (4 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: discover marketing opportunities and strategies development for the hospitality industry; classify marketing mix ...
MARKETING MANAGEMENT IN HOSPITALITY (4 CREDITS)
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - discover the importance of marketing to the hospitality industry and outline the steps in the marketing pro...
MARKETING MANAGEMENT IN THE DIGITAL WORLD (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: analyze fundamental marketing principles and tools used in marketing strategy making; analyze global and local ...
Marketing of Innovation
Learning Outcomes Upon successful completion of this course, students are expected to identify and respond to emerging local and global business opportunities; to design, analyze and apply creative a...
MARKETING PLANS FOR NON-PROFIT ORGANIZATIONS AND S...
Learning Outcomes: Upon completion of this subject, the students are expected to be able to apply their knowledge of marketing by utilizing different planning and implementation tools to improve orga...
MARKETING PUBLIC RELATIONS CAMPAIGN IN INDUSTRY (2...
Learning Outcomes: By The End of this course, students will be able to : Manage the usage of planning in MPR campaign in industry; Usage the role of PR in MPR Campaign in industry: Analyze the strate...
MARKETING PUBLIC RELATIONS ETHICS (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Describe the ethics, rights and responsibilities; Analyze the application of ethics in Marketing Public Relations ...
MARKETING PUBLIC RELATIONS IN INDUSTRIAL PRACTICES...
Learning Outcomes: On successful completion of this course, student will be able to: Analyze cases in Communication; Perform oral and Written Communication; Identify the Implementation of Communicati...
SOCIAL MEDIA
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