Marketing Management (4 Credits)
Learning Outcomes: Define the concept of marketing; Describe the consumer and business buyer behavior; Describe the customer-driven strategy and marketing mix; Explain extended marketing issues Topi...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven str...
MARKETING MANAGEMENT (4 SCU)
Learning Outcomes: On successful completion of this course, students will be able to: define the theoretical concept of marketing; describe the marketing environment; describe the customer-driven str...
MARKETING MANAGEMENT (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: acquire a good understanding of consumer marketplace and ability to analyze the marketing environment and the m...
MARKETING MANAGEMENT (6 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Apply different management phases and concept in managing an organization; Explain different challen...
MARKETING MANAGEMENT I (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of consumer market place and ability to analyze marketing environment. Students are...
MARKETING MANAGEMENT II (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of business market place and value delivery in marketing. The students will also ac...
MARKETING MANAGEMENT IN DIGITAL ERA (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to apply marketing concepts in analyzing the market opportunities, evaluate an organization’s performa...
MARKETING MANAGEMENT IN HOSPITALITY (4 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: discover marketing opportunities and strategies development for the hospitality industry; classify marketing mix ...
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