MARKETING FOR TOURISM INDUSTRY (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: identify the existing components of issues and latest trends in tourism sector in regards to develop...
BINUS University Curriculum Center
People Innovation Excellence
Courses
Marketing Fundamental
Learning Outcomes Upon successful completion of this course, students are expected to be able to identify and explain the new marketing realities in order to understand the important of marketing con...
Marketing Fundamentals
Learning Outcomes Upon successful completion of this course, students are expected to be able to: describe marketing mix and marketing strategy in different business situations; use appropriate termi...
MARKETING FUNDAMENTALS (3 SCU)
Learning Outcomes : Upon successful completion of this course, students are expected to be able to identify the emerging local and global marketing problems/issues; assess the marketing managemen...
Marketing I
Learning Outcomes After completing this course, the students should be able to : Describe definition of marketing program in advertising; Understand the key concepts of advertising; Use approriate ba...
Marketing II
Learning Outcomes After completing this course, the students should be able to : Understand the marketing strategics; Integrate marketing strategy into an advertising campagin program. Topics In...
MARKETING IN TOURISM (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify Marketing Mix; Describe Marketing Planning; Apply Communicating and influencing consumer; Analyze Marketi...
MARKETING INTELLIGENCE (4 Credits)
Learning Outcomes : On successful completion of this course, student will be able to: Explain about marketing intelligence; Discuss model, method and process in marketing intelligence; Discuss popula...
Marketing Management
Learning Outcomes At the end of this course, the students should be able to: Explain about marketing concept; Apply marketing strategy in marketing program; Estimate the effort to improve marketing q...
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