BINUS University Curriculum Center
People Innovation Excellence
Learning Outcomes: On successful completion of this course, student will be able to: Define hospitality marketing concept and outline the steps in the marketing process; Outline 8Ps approaches to hos...
Learning Outcomes Upon successful completion of this course, students are expected to be able to: identify the existing components of issues and latest trends in tourism sector in regards to developi...
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: identify the existing components of issues and latest trends in tourism sector in regards to develop...
Learning Outcomes Upon successful completion of this course, students are expected to be able to identify and explain the new marketing realities in order to understand the important of marketing con...
Learning Outcomes Upon successful completion of this course, students are expected to be able to: describe marketing mix and marketing strategy in different business situations; use appropriate termi...
Learning Outcomes : Upon successful completion of this course, students are expected to be able to identify the emerging local and global marketing problems/issues; assess the marketing managemen...
Learning Outcomes After completing this course, the students should be able to : Describe definition of marketing program in advertising; Understand the key concepts of advertising; Use approriate ba...
Learning Outcomes After completing this course, the students should be able to : Understand the marketing strategics; Integrate marketing strategy into an advertising campagin program. Topics In...
Learning Outcomes: On successful completion of this course, student will be able to: Identify Marketing Mix; Describe Marketing Planning; Apply Communicating and influencing consumer; Analyze Marketi...
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