MARKETING AND CONSUMER BEHAVIOR (3 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Explain about marketing concept; Describe marketing communication and tools; Describe the importance of consumer b...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING AND CONSUMER BEHAVIOR (4 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: relate consumers and technology; explain the importance of consumer behavior for the communication; integrate the...
MARKETING AND DIGITALIZATION STRATEGY (2 SCU)
Learning Outcomes: Upon successful completion of this course students are expected to be able to prioritize the opportunities and issues as result of the change of consumer or customer behavior in th...
MARKETING AND DIGITALIZATION STRATEGY (2 SCU)
Learning Outcomes: Upon successful completion of this course students are expected to be able to prioritize the opportunities and issues as result of the change of consumer or customer behavior in th...
MARKETING AUTOMATION SYSTEM (4 Credits)
Learning Outcomes : On successful completion of this course, student will be able to: Explain the concept, benefit, tools, and activity related to marketing automation systems; Analyze marketing auto...
MARKETING CHANNELS (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: analyze distribution systems in an industry and utilize them to develop an effective distribution pl...
MARKETING COMMUNICATION (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: apply different management phrases and concepts in managing an organization; explain different chall...
MARKETING COMMUNICATION PROGRAM AND EVENT MANAGEME...
Learning Outcomes: On successful completion of this course, student will be able to: Explain The knowledge of Event management; Organize An Event Public Relations; Measure Event process; Design An...
MARKETING CONCEPT APPLICATIONS (4 SCU)
Learning Outcomes: Upon completion of this subject, students are able to demonstrate an understanding of essential marketing terminology and concepts, including the marketing concept, market analysis...
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