MARKET ENTRY STRATEGY (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify the strategies and cases of market entry; Explain the procedures and practices in market entry cases; Ana...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKET RESEARCH (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Describe the fundamental principles of marketing research; Demonstrate the marketing research process; Analyze the...
MARKET RESEARCH (2 Credits)
Learning outcomes: On successful completion of this course, student will be able to: Describe the fundamental principles of marketing research; Demonstrate the marketing research process; Analyze the...
MARKET RESEARCH (4 SCU)
Learning outcomes: Upon successful completion of this course, each student has the ability to : demonstrate a contextual understanding of fashion design industry and broader cultural environment, cre...
Market Research and Business Plan (4 Credits)
Learning Outcome Interpret the relation of culture and entrepreneurship in the creative industries; Apply the creativity, culture, and entrepreneurship process in the business planning and developme...
Market Research Methodologies
Learning Outcomes At the end of this course, student will be able to: Choose research design methodology; Create research instrument tools; Interpret research data result. Topics Marketing Resea...
MARKET RESEARCH METHODOLOGIES (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Choose research design methodology; Create research instrument tools; Interpret research data result Topics: ...
MARKETING AND CONSUMER BEHAVIOR (2 Credits)
Learning Outcomes: On successful completion of this course, students will be able to: Relate consumers and technology; Explain the importance of consumer behavior for the communication; ...
MARKETING AND CONSUMER BEHAVIOR (2 SCU)
Learning Outcomes: On successful completion of this course, students will be able to: relate consumers and technology; explain the importance of consumer behavior for the communication; integrate t...
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