Marketing Management
Learning Outcomes Upon successful completion of this course, students are expected to be able to identify and respond to emerging local and global business opportunities; to define, explain, and synt...
BINUS University Curriculum Center
People Innovation Excellence
Courses
Marketing Management
Learning Outcomes : On successful completion of this Course, students will be able to: Construct marketing process and strategic planning; Analyze market and opportunities in the changing marketing e...
MARKETING MANAGEMENT (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Define the theoretical concept of marketing; Describe the marketplace and consumers; Describe the customer-driven ...
MARKETING MANAGEMENT (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to describe the roles of marketing and marketing strategies in business value creation, use appropriate ...
MARKETING MANAGEMENT (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to apply marketing concepts in analyzing the market opportunities, evaluate an organization performance ...
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven stra...
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Define the Concept of Marketing; Identify the markets, customer, segments, competitive position, and poten...
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: LO1 - define the theoretical concept of marketing; LO2 - describe the marketing environment; LO3 - describe the cu...
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven stra...
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