MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: LO1 - define the theoretical concept of marketing; LO2 - describe the marketing environment; LO3 - describe the cu...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven stra...
Marketing Management (4 Credits)
Learning Outcomes: Define the concept of marketing; Describe the consumer and business buyer behavior; Describe the customer-driven strategy and marketing mix; Explain extended marketing issues Topi...
MARKETING MANAGEMENT (4 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven str...
MARKETING MANAGEMENT (4 SCU)
Learning Outcomes: On successful completion of this course, students will be able to: define the theoretical concept of marketing; describe the marketing environment; describe the customer-driven str...
MARKETING MANAGEMENT (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: acquire a good understanding of consumer marketplace and ability to analyze the marketing environment and the m...
MARKETING MANAGEMENT (6 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: Apply different management phases and concept in managing an organization; Explain different challen...
MARKETING MANAGEMENT I (4 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of consumer market place and ability to analyze marketing environment. Students are...
MARKETING MANAGEMENT II (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to acquire a good understanding of business market place and value delivery in marketing. The students will also ac...
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