MARKETING FOR ENTREPRENEUR (4 SCU)
Learning Outcomes: On successful completion of this course, student will be able to: Identify the business environment, market competitiveness, and customer needs Explain the context of entre...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING FOR TOURISM AND HOSPITALITY INDUSTRY (4 ...
Learning Outcomes: On successful completion of this course, student will be able to: Define hospitality marketing concept and outline the steps in the marketing process; Outline 8Ps approaches to hos...
Marketing for Tourism Industry
Learning Outcomes Upon successful completion of this course, students are expected to be able to: identify the existing components of issues and latest trends in tourism sector in regards to developi...
MARKETING FOR TOURISM INDUSTRY (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: identify the existing components of issues and latest trends in tourism sector in regards to develop...
Marketing Fundamental
Learning Outcomes Upon successful completion of this course, students are expected to be able to identify and explain the new marketing realities in order to understand the important of marketing con...
Marketing Fundamentals
Learning Outcomes Upon successful completion of this course, students are expected to be able to: describe marketing mix and marketing strategy in different business situations; use appropriate termi...
MARKETING FUNDAMENTALS (3 SCU)
Learning Outcomes : Upon successful completion of this course, students are expected to be able to identify the emerging local and global marketing problems/issues; assess the marketing managemen...
Marketing I
Learning Outcomes After completing this course, the students should be able to : Describe definition of marketing program in advertising; Understand the key concepts of advertising; Use approriate ba...
Marketing II
Learning Outcomes After completing this course, the students should be able to : Understand the marketing strategics; Integrate marketing strategy into an advertising campagin program. Topics In...
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