MARKETING AND DIGITALIZATION STRATEGY (2 SCU)
Learning Outcomes: Upon successful completion of this course students are expected to be able to prioritize the opportunities and issues as result of the change of consumer or customer behavior in th...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING AUTOMATION SYSTEM (4 Credits)
Learning Outcomes : On successful completion of this course, student will be able to: Explain the concept, benefit, tools, and activity related to marketing automation systems; Analyze marketing auto...
MARKETING CHANNELS (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: analyze distribution systems in an industry and utilize them to develop an effective distribution pl...
MARKETING COMMUNICATION (2 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to: apply different management phrases and concepts in managing an organization; explain different chall...
MARKETING COMMUNICATION PROGRAM AND EVENT MANAGEME...
Learning Outcomes: On successful completion of this course, student will be able to: Explain The knowledge of Event management; Organize An Event Public Relations; Measure Event process; Design An...
MARKETING CONCEPT APPLICATIONS (4 SCU)
Learning Outcomes: Upon completion of this subject, students are able to demonstrate an understanding of essential marketing terminology and concepts, including the marketing concept, market analysis...
Marketing Ethics
Learning Outcomes Marketing ethics course study applied ethical reasoning to explore many of the normative marketing issues posed by the contemporary interplay of international business and political...
MARKETING FOR ENTREPRENEUR (4 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Identify the business environment, market competitiveness, and customer needs Explain the context of entre...
MARKETING FOR ENTREPRENEUR (4 SCU)
Learning Outcomes: On successful completion of this course, student will be able to: Identify the business environment, market competitiveness, and customer needs Explain the context of entre...
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