Marketing of Innovation
Learning Outcomes Upon successful completion of this course, students are expected to identify and respond to emerging local and global business opportunities; to design, analyze and apply creative a...
BINUS University Curriculum Center
People Innovation Excellence
Courses
MARKETING PLANS FOR NON-PROFIT ORGANIZATIONS AND S...
Learning Outcomes: Upon completion of this subject, the students are expected to be able to apply their knowledge of marketing by utilizing different planning and implementation tools to improve orga...
MARKETING PUBLIC RELATIONS CAMPAIGN IN INDUSTRY (2...
Learning Outcomes: By The End of this course, students will be able to : Manage the usage of planning in MPR campaign in industry; Usage the role of PR in MPR Campaign in industry: Analyze the strate...
MARKETING PUBLIC RELATIONS ETHICS (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Describe the ethics, rights and responsibilities; Analyze the application of ethics in Marketing Public Relations ...
MARKETING PUBLIC RELATIONS IN INDUSTRIAL PRACTICES...
Learning Outcomes: On successful completion of this course, student will be able to: Analyze cases in Communication; Perform oral and Written Communication; Identify the Implementation of Communicati...
MARKETING PUBLIC RELATIONS IN PRACTICE (8 Credits)
Learning Outcomes: By the end of this course, students will be able to: improve the writing skills of the ideal release to be published, analyze and evaluate the mistaken in public relations writings...
MARKETING PUBLIC RELATIONS WRITING (2 Credits)
Learning Outcomes: On successful completion of this Course, students will be able to: Explain various MPR Writing uses and forms; Construct basic MPR releases; Analyze writing needs in MPR context; C...
MARKETING PUBLIC RELATIONS WRITING (2/2 Credits)
Learning Outcomes: By the end of this course, students will be able to: Explain various MPR Writing uses and forms; Construct basic MPR releases; Analyze writing needs in MPR context; Compose sophist...
Marketing Research
Learning Outcomes Upon successful completion of the course, students are expected to be able to apply marketing research and analyse its relation to corporate performance; articulate critical and cre...
SOCIAL MEDIA
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